ABHOW residents are some of the most interesting people on the planet. Sharing their stories has been a privilege and a joy for more than 60 years. Each month, the stories jump from the pages of ABHOW Words – tales of remarkable achievements, everyday journeys, surprising passions, and inspiring legacies. And once again, those stories are drawing attention and praise on a national stage.
For the second consecutive year, the company is being recognized by the National Mature Media Awards. The annual competition stands as the largest awards program recognizing the best in communications and marketing for adults 50 years of age and older.
This year, ABHOW, along with longtime communications partner, The Signal Hill Company, won four awards for writing and one for photography. Each award-winning story explores the impact of resident involvement on ABHOW’s senior living communities, as told by the men and women who are making a difference in their community and living life on their own terms.
“These stories don’t define our residents, they illuminate them,” says Kay Kallander, senior vice president for strategic planning. “For ABHOW, sharing our stories is a fundamental way of conveying the company’s goals and missions. And who better to tell that story than the people who make their home and their life with us?”
The win isn’t the only measure of success derived from these stories, Kallander said. Signal Hill’s communications, branding and public relations work has helped position ABHOW nationally as a trusted leader in the field, elevating the company’s innovative approach to optimal aging and lifelong well-being.
"I almost always discover something unexpected, and I thoroughly enjoy how endlessly surprising human beings can be,” says Signal Hill writer Kathleen Kearns, winner of the Gold prize for her story, “Communities Model Green Living.” http://bit.ly/nkOTMT
About ABHOW:
Founded in 1949, ABHOW is widely known for its pioneering leadership in senior housing and health care. The company serves more than 5,000 residents in 37 retirement communities in California, Arizona, Nevada and Washington.
To learn more about ABHOW visit www.abhow.com.
This article appeared in the September 2011 issue of ABHOW Words
