ABHOW Recognized for Storytelling

ABHOW resident Allen A. Rasmussen is proud to share his award-winning story of service.

ABHOW recently took home three gold, two silver and one bronze at the 21st annual National Mature Media Awards.

The competition is the nation’s largest awards program that honors the best in marketing, communications, educational materials and programs for adults age 50 and older. ABHOW was recognized for the third consecutive year.

This year, ABHOW won six awards for writing, design and advertising. The company’s gold-winning awards were produced with marketing and communications partners Signal Hill and SB&A. The awards illuminate the impact of resident involvement in ABHOW’s communities.

“ABHOW is proud of its residents and the stories that we can share reflecting their extraordinary lives,” says Kay Kallander, senior vice president for strategic planning.

ABHOW’s gold-winning stories included “Closing the Generation Gap,” a testimony to the profound connection between seniors and school children.

Sloan Bentley, president of Seniority, Inc., ABHOW’s subsidiary sales, marketing and management consulting business, also won a merit prize for her book, “Believing in Senior Living.”

Allen A. Rasmussen, a resident of The Terraces at San Joaquin Gardens whose story of World War II service earned a gold award, says the honor is “awesome.”

“I love my country and am happy to have served. I am not a hero, I just did my job,” Rasmussen says.


Founded in 1949, ABHOW is widely known for its pioneering leadership in senior housing and health care. The company serves more than 5,000 residents in 42 retirement communities in California, Arizona, Nevada and Washington.

To learn more about ABHOW visit www.abhow.com.                                                                                         

This article appears in the September 2012 issue of ABHOW Words.