Mission, Vision and Values

Our Mission

To redefine the meaning of aging well for adults 55 and older, and deliver products and services that offer opportunities to pursue engaged, purposeful lives.

Our Vision

All adults 55 and older have the opportunity to live their lives with enthusiasm, confidence and security, regardless of their physical, social, or economic circumstances.

Our Values

We believe…

  • All people are created by God and endowed with potential and purpose at every stage of life.
  • Our success is based upon a deep and empathetic focus on those we serve.
  • Each of us can get more out of life. And give more back. Our job and privilege is to help.
  • We can only fulfill our mission if we attract, develop, motivate and retain the best team members.
  • We must actively look for opportunities to improve the aging experience, constantly learn, and quickly adapt our business practices to changing circumstances.
  • In bringing our best to all we do and holding each other and ourselves to that standard.
  • In simplicity.
  • In innovation.
  • In bringing a sense of joy and fun to our work.
  • Diversity reflects our world, strengthens our efforts, and honors our mission.
  • Our growth should be purposeful, sustainable, and focused on those areas in which we can meaningfully impact lives.

We are:

  • Mission-focused
  • People-centric
  • Results-oriented
  • Strategy-driven